Why is it so difficult for Americans to act on our climate and energy challenges? On May 9, 2013, the Wisconsin Academy hosted a panel of experts, Sharon Dunwoody and Dietram Scheufele of the University of Wisconsin-Madison and Kathy Kuntz of Cool Choices, to discuss the latest research on social and informational hurdles to tackling some of the planet's most serious problems. Video provided courtesy of Wisconsin Public Television.
Sharon Dunwoody was a professor at the School of Journalism and Mass Communication at UW-Madison. In addition to being an internationally recognized scholar of science communication, she also spent more than 30 years training both journalists and scientists in building effective science messages for general audiences.
As the Director of the Dane County Office of Energy & Climate Change, Kathy aims to make it easy for local residents to make choices that help achieve our ambitious climate goals. Kathy has almost 30 years of experience helping businesses and residents adopt sustainable practices.
Dietram A. Scheufele is the John E. Ross Professor in Science Communication and Vilas Distinguished Achievement Professor at the University of Wisconsin, Madison, and Honorary Professor of Communication at the Dresden University of Technology (Germany).
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