Michael Fiore is a clinically active, tenured professor of medicine at the University of Wisconsin. Fiore founded—and has served as director of—the University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) since 1992.
Fiore is a nationally recognized expert on tobacco, providing perspectives to audiences ranging from Good Morning America to the United States Senate. He has written numerous articles, chapters and books on how to quit smoking and was a co-author and consulting editor of Reducing Tobacco Use—A Report of the Surgeon General (2000). Fiore served as chair of the panel that produced the United States Public Health Service Clinical Practice Guideline: Treating Tobacco Use and Dependence in 2008. This document provides a gold standard of care for treating tobacco dependence for health care providers. He also chaired the panels that produced the 1996 and 2000 guidelines.
Fiore's chief research and policy focus has been to develop strategies to prompt clinicians and health care systems to intervene with patients who use tobacco. As part of this effort, he spearheaded the concept of expanding the vital signs to include tobacco use status. Research shows that 70% of physicians now ask patients about their smoking status.