Tom Luljak is Vice Chancellor Emeritus at the University of Wisconsin-Milwaukee, Retiring in June 2021 after more than two decades of leading the Division of University Relations. His responsibilities included directing the university’s media, marketing and public relations initiatives; directing all government relations and neighborhood relations programs; and overseeing UWM’s web development.
Under Luljak’s direction, UW-Milwaukee launched a comprehensive branding and marketing program that raised the university’s national visibility. A multimedia student recruitment advertising program developed by Luljak contributed to significant increases in UWM’s enrollment. One of the most widely seen elements of the advertising program is the rebranding of Milwaukee’s downtown arena, now known as the UW-Milwaukee Panther Arena.
In addition to directing the university’s communication programs, Luljak served as an associate lecturer in UWM’s Department of Journalism Advertising & Media Studies, teaching courses in corporate communications and sports marketing.
Luljak, who joined UW-Milwaukee in the Spring of 2000, earned his Master’s degree in mass communication from UWM. His Bachelor’s degree is from the departments of Radio/TV/Film and Speech Education at the University of Wisconsin-Oshkosh.
Prior to his work at UWM, Luljak served as director of corporate communications at Blue Cross & Blue Shield United of Wisconsin, where he also served as executive director of the company’s foundation. Luljak began his career as a broadcast journalist, and served as news director for WTMJ-TV, WTMJ-AM and WKTI-FM. His numerous broadcast journalism honors include the George Foster Peabody Award for Investigative Journalism.