Jim Armstrong is a former president (2011-2012) of the Wisconsin Academy Board and a former Academy appointee to the Wisconsin Poet Laureate Commission. He is also Founder and Creative Director of Good for Business, a communications company dedicated to helping businesses and organizations unearth, capture and communicate their ‘cause’. Recently, Armstrong started ‘Factivist’, an initiative that creates informing, inspiring communications addressing the key issues of our time and moment. Armstrong graduated Phi Beta Kappa and has an MA in Poetry from UW-Milwaukee. He has taught creative writing and creative thinking at the University level. Through his ‘CorPoet Wordshop’, Armstrong has also helped organizations explore, find and validate their core values and beliefs through artistic, poetic expression.
