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The Entrepreneurial Edge

Tuesday, November 15, 2016 - 7:00pm to 8:30pm

How do entrepreneurs use creativity to develop new products and services? Join us as George Tzougros of the Wisconsin Arts Board moderates a passionate panel of movers and shakers in Wisconsin's thriving entrepreneurial scene:

  • Tryg Jacobson, co-founder of Jake’s Cafe, a creative community and coworking space in Sheboygan: “I [thought we] might be able to develop a destination that businesses all over Wisconsin could rely on to solve problems in a collaborative, interdisciplinary fashion.” (source)
  • Ben Richgruber, executive director of the Eau Claire Regional Arts Center and leader in the Confluence Project, a new $45 million performing arts center in downtown Eau Claire: “As we strive to create something new, successful, and so deeply collaborative [as the Confluence Project], everything we think we know is now on the table to be challenged and explored.” (source)
  • Gregory St. Fort, executive director of 100state, a coworking community in Madison: “Wisconsin is considered one of the worst places to live if you are black but here I am, the executive director of 100state and a leader in Madison’s entrepreneur community.” (source)

This is the third talk from the Academy-led Wisconsin Creativity Initiative. Developed by the Wisconsin Academy of Sciences, Arts & Letters in partnership with the Wisconsin Arts Board, Arts Wisconsin, and the League of Wisconsin Municipalities, the Wisconsin Creativity Initiative seeks to examine the elements of a creative economy that make the most sense for Wisconsin, and the ways we can harness these elements to make our communities and our state stronger. Our aim for the Wisconsin Creativity Initiative is to change the conversation about the power of creativity to improve Wisconsin’s economy, educational systems, and quality of life.

Recorded by Wisconsin Public Television for University Place.

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Tryg Jacobson is the former chairman of Jacobson Rost, a $50M advertising agency with offices in Milwaukee and Chicago. He received his Bachelor of Science degree in Economics and Speech Communications from Macalester College in 1974.

Ben Richgruber is the executive director of Eau Claire Regional Arts Center. He holds a Comprehensive Theatre Arts degree from the University of Wisconsin—Eau Claire.

Born in Brooklyn and raised in Queens, NY, Gregory St. Fort has a passion for community building, marketing, and event production. He believes we can fight for social justice through entrepreneurship. He founded LetsKeepBuilding Inc (LKB) in NYC to become a platform for this. LetsKeepBuilding Inc is a lifestyle brand for entrepreneurs.

George Tzougros is executive director of the Wisconsin Arts Board, the state agency which nurtures creativity, cultivates expression, promotes the arts, supports the arts in education, stimulates community and economic development and serves as a resource for people of every culture and heritage.

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Wisconsin Academy Offices 
1922 University Avenue
Madison, Wisconsin 53726
Phone: 608.733.6633


James Watrous Gallery 
3rd Floor, Overture Center for the Arts
201 State Street
Madison, WI 53703
Phone: 608.733.6633 x25