Imagine: How Creativity Works |
Your shopping cart is empty.


Imagine: How Creativity Works

An Academy Talk with Jonah Lehrer
Tuesday, March 27, 2012 - 2:00pm to 3:30pm

Jonah Lehrer, contributing editor at Wired magazine and the author of How We Decide and Proust Was a Neuroscientist, shares a sparkling and revelatory introduction to the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Lehrer demonstrates that creativity is not a single “gift” possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Presented by the Wisconsin Academy with support by Wisconsin Public Radio, this Academy Evening talk was recorded by Wisconsin Public Television on March 27, 2012, in Overture Center's Promenade Hall in Madison, Wisconsin.

Subject Tags: 


Jonah Lehrer, a contributing editor at Wired magazine, is also a frequent contributor to the New Yorker, New York Times Magazine, and National Public Radio’s Radiolab. He also writes the “Head Case” column for the Wall Street Journal.

Contact Us

Follow Us

Wisconsin Academy Offices 
1922 University Avenue
Madison, Wisconsin 53726
Phone: 608.733.6633


James Watrous Gallery 
3rd Floor, Overture Center for the Arts
201 State Street
Madison, WI 53703
Phone: 608.733.6633 x25